If you fall in love again, you’re a little older,
a little less trusting
2006, lightjet print, 90 x 120 cm
If I only do one good thing in life, this is it
2006, two channel colour DVD, sound, 34 min
‘A continuous take filmed at IKEA, Melbourne.
Two cameras were positioned at the exit: one facing the
registers, the other at the kiosk as you leave. I walk
throughout the video in a circle, purchasing the cheap
soft serve ice creams and then giving them away to
people as a goodwill gesture. The aim was for myself
and IKEA to create an act of kindness together, in a
sense, a corporate synergy between artist and brand.